Phil Riches

Co-Founder & Principal Broker

CEO, Finance on the Coast

"Complex lending. Clear strategy.

Long-term outcomes."


The Strategic Foundation


Phil co-founded Finance on the Coast after more than 20 years in the banking and finance industry. Throughout his career, he has observed that too many brokers focus solely on the "lowest rate" today, without considering the structural impact on a client's long-term wealth.

His approach is different. He treats mortgage brokerage as an architectural exercise—building a framework that supports growth, manages risk, and adapts to life’s changes. Whether navigating the complexities of commercial SMSF lending or simplifying a first-home purchase, Phil’s focus remains on clarity and strategy.


Where Phil Adds Value


"Focus on structure over rates."

By focusing on loan structures first, Phil ensures that his clients' financial architecture is resilient. The right structure can save more in taxes and interest over 10 years than a marginally lower rate ever could.

High Trust

Long-term relationships.

40+ Lenders

Access to extensive market solutions.

Areas of Expertise


Business Owners

COMPLEX INcome

Property investors

SMSF

medical

commercial

high net worth

multi -loan portfolios

What Working With Phil Looks Like

A meticulous, 5-step journey designed for maximum clarity and zero stress.


What Clients Say

Work With Phil

Take the first step toward a more resilient financial structure. Secure your foundation today.


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